I would not have known about this Web site if I had not registered like my bike (okay, the sticker on the top tube) told me to do. It's great. Specialized has great branding and this site links to its You Tube and Twitter feeds.
I know it shouldn't matter, but let's face it - branding is important. I guess the choice for most riders in the U.S. is between Trek and Specialized. Trek just does not have the sex appeal of Specialized.
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