Okay, I'll be honest. Trek and Specialized are just more accessible to the average buyer than most other brands. They are names you can generally trust in terms of quality and most bike shops stock one or the other brands along with higher-end specialty bikes. It's no wonder, then, that both manufacturers have a brand of urban bikes. Trek has Pure and Specialized has Globe. I would imagine these business units are in response to Electra, which I think has been able to capture a niche market.
Globe makes some really nice bikes. I particularly like the Daily. I think bikes like this make good second bikes which, let's face it, be you a roady or moutain biker, your main ride is probably not suited for grocery store runs.
Here's a pretty good review that, while a bit old, looks at the Daily. The current model year has similar versions of these bikes.
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